YIJ Cheng

In February 2016 I was appointed Social Media Manager for jewellery brand YIJ.

YIJ is an International jewellery brand, launched by designer Yij Cheng in 2013.
Yij is currently developing, creating and producing three different lines of unique jewels. YIJ Cheng – the brand’s pearl, focused on fine jewellery – YIJ Light – dedicated to the production of custom jewellery – and YIJ Feng Shui, Cheng’s most recent experiment, combining the beauty of jewellery with the healing properties of the discipline of feng shui.

Yij Cheng’s background lies within the fields of fine arts and architecture. After studying painting for years, she graduated with a BA in fine arts, majoring in sculpture and started her career within the field of architecture.
Passionate about art and jewellery, Yij finally accomplished her dream to launch her own brand, becoming a designer but still being influenced by her sculpture background.

Thinking of jewellery as always tridimensional, Yij Cheng creates movable, changeable pieces, whose unique design draws inspiration from nature, anatomy and architectural elements.

As Yij herself describes it: ‘Jewellery should be a wearable sculpture.’

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Instagram

W11Studio

At the beginning of 2016 I was promoted Media Marketing and PR Manager of street wear brand W11Studio.

W11Studio is an upcoming street wear brand, based in London and designed by two talented Central Saint Martins graduates – Jenny and Carrie – whose studio is based in Shanghai, China and endorsed by Stylist and Marketing Consultant Charlotte Qin.

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In March 2016 I organised the first official look book shoot for W11Studio, which took place  in London.

 

Photography by Olesya Asanova

Makeup and Hair by Izzy Cammareri

Model is Connie Martin @Storm

 

Visit W11Studio’s Official Website here.

Instagram

The Prince Of Mount Street

Here’s the article I wrote for Idol Magazine after attending the launch of Christopher Kane’s first flagship store in March 2015.

Every King needs a castle. But if most of UK Fashion royalty had already established their realm’s general quarter in the capital, up until not so long ago there was a promising Prince still in search of the perfect spot, which he finally found in Mount Street.

Chirstopher Kane is in good company, choosing the heart of Mayfair as the location of his very first flagship store.
The innovative approach of the Maison toward luxury is embodied by the main features of the boutique, realised by Kane himself with the help of minimalist British designer John Pawson. The creative duo’s aim was to build nothing but an emotional dimension: a magical space detached by the outside world and the frenzy of the city, where the focus falls on the clothes but also on the people connected to them.

Looked at from the outside, the Edwardian facade might elude the modern interiors where white dominates, interweaved with metal and glass, but this is just one of the many contrasts of the store. Experimental is fused with classic, reflections coexist with transparencies, toughness is balanced with softness in these 380sqm divided in small, comfortable rooms whose privacy blends the cold cleanness of the spaces to create a feeling of deep comfort.

Light plays a key role in enhancing the setting and the gorgeous design in it contained. But if natural light is given a dominant role through the tall windows, deprived of any extraneous detail, the darkness of the night is discouraged with the celebration of artificial lightning.
A Totem raises from the basement floor up toward the ceiling. It’s glass cylinders illuminated, it creates a ray of light that cuts the space and seems to fluctuate in it. At its base, a carousel where Kane’s creations hang quietly, to remind us about the first pourpose of this space: celebrate the designer’s realm and his incredible talent.

And just as every King needs a castle, every castle needs a staircase.
Kane and Pawson didn’t miss out on this key element, reinterpreting the entire concept of staircase: a think line of steel runs trough the whole ground floor, diving into the staircase and becoming its handrail to then disappear in the lower ground.
A steel tread that seems like the plot of a fairytale, a beautiful story which began last night when these rooms were brought to life during the store’s launch event.

Champagne flutes everywhere, the spaces animated with the conversation of some of the best fashion commentators, Kane’s castle was fully appreciated and his membership to the world of fashion royalty finalised.
Welcome to a whole new era, Christopher Kane, welcome to Mount Street.

1502_Christopher_Kane_Store_Gilbert_McCarragher_002_MED_Res

1502_Christopher_Kane_Store_Gilbert_McCarragher_003_MED_Res

 

To read the full article and view more images visit Idol Magazine Online here.

LFW AW15

Between February 20th and 24th 2015 I took part to London Fashion Week, reporting from the catwalk for Idol magazine and handling social media for Glamour.it

Here a few of the fashion shows and presentations I took part to during these days.

 

CSM MA Show Backstage

CSM MA Show Backstage

Emilio De La Morena

Emilio De La Morena

Phoebe English

Phoebe English

Christopher Raeburn

Christopher Raeburn

Pringle of Scotland

Pringle of Scotland

Ashish

Ashish

Michael Van Der Ham

Michael Van Der Ham

H by Hakaan Yldirim

H by Hakaan Yldirim

Little Shilpa

Little Shilpa

Sophia Webster

Sophia Webster

Gyoyuni Kimchoe

Gyoyuni Kimchoe

Julien MacDonald

Julien MacDonald

David Koma

David Koma

1205

1205

Felder Felder

Felder Felder

Jamie Wei Huang

Jamie Wei Huang

Ashley Isham

Ashley Isham

Jean Pierre Braganza

Jean Pierre Braganza

Hemyca

Hemyca

Kane’s AW15 Most Fashionable Hug

During LFW AW15 I took part to several shows and presentations reporting for Idol Magazine. Here’s one of my catwalk reports.

 

What an artist is Christopher Kane, and what a designer too, able to combine various elements altogether in one single, beautiful hug, just as he did for his AW15 collection.

Pop embroideries of male and female bodies reaching for each other at the opposite sides of the same garment suggested a sensual and slightly provocative attitude.
Total black velvet dresses enriched by touches of deep blue and bright reds, altogether with androgynous jackets and suits, brought a masculine element into the collection, carefully balanced by the silky rouges and the delicate flowery patterns of the dresses.

The buckles, a signature of the designer, were turned this time into refined constructive details, but also translated into precious jewels such as bracelets and chokers.
The creative nature of Kane allowed once again for a combination of various elements altogether, proving them to be perfectly coherent with each other and conveying an overall feeling of extreme elegance.

At the height of LFW, Christopher Kane announced the opening of his first London-based flagship store. Designed by Kane himself with the help of renewed minimalist designer John Pawson, the boutique is opening this month at 6-7 Mount Street in Mayfair.

Christopher Kane AW15 Look 45

 

 

The article along with more images was published on Idol Magazine.