YIJ Cheng

In February 2016 I was appointed Social Media Manager for jewellery brand YIJ.

YIJ is an International jewellery brand, launched by designer Yij Cheng in 2013.
Yij is currently developing, creating and producing three different lines of unique jewels. YIJ Cheng – the brand’s pearl, focused on fine jewellery – YIJ Light – dedicated to the production of custom jewellery – and YIJ Feng Shui, Cheng’s most recent experiment, combining the beauty of jewellery with the healing properties of the discipline of feng shui.

Yij Cheng’s background lies within the fields of fine arts and architecture. After studying painting for years, she graduated with a BA in fine arts, majoring in sculpture and started her career within the field of architecture.
Passionate about art and jewellery, Yij finally accomplished her dream to launch her own brand, becoming a designer but still being influenced by her sculpture background.

Thinking of jewellery as always tridimensional, Yij Cheng creates movable, changeable pieces, whose unique design draws inspiration from nature, anatomy and architectural elements.

As Yij herself describes it: ‘Jewellery should be a wearable sculpture.’

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W11Studio

At the beginning of 2016 I was promoted Media Marketing and PR Manager of street wear brand W11Studio.

W11Studio is an upcoming street wear brand, based in London and designed by two talented Central Saint Martins graduates – Jenny and Carrie – whose studio is based in Shanghai, China and endorsed by Stylist and Marketing Consultant Charlotte Qin.

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In March 2016 I organised the first official look book shoot for W11Studio, which took place  in London.

 

Photography by Olesya Asanova

Makeup and Hair by Izzy Cammareri

Model is Connie Martin @Storm

 

Visit W11Studio’s Official Website here.

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MFW ss16: Prada Fashion Show For Idol Magazine

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In September 2105 I traveled to Milan in order to attend its energetic and surprising Fashion Week. Among my catwalk reports for Idol Magazine was the one about Prada’s ss16 fashion show.

 

‘For it’s SS16 show Prada collaborated with AMO to investigate the perception of continuous space through an invasion of the ceiling. The fiberglass and polycarbonate stalactites manipulated the proportions and perspectives of the industrial setting and the alternations between different levels of views and transparencies introduced the guests to a blurred horizon.

From this industrial cavern, illuminated with neon lights and coated in cold concrete emerged a collection that was feminine, delicate and playful, providing a clear and interesting contrast with the surroundings of it. Flower embellishments on long coats, midi skirts and bon-ton jackets with stripes of all kinds and lacey nets laid onto shoulders.’

 

To read the full articles and more by me, visit IDOL Magazine. 

 

LFW ss16: KTZ For IDOL Magazine

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KTZ’s show always falls among my top favourites at LFW. In September 2015 I reported its punk-rock vibe for Idol magazine.

‘For SS16 KTZ once again wowed it’s audience with eccentric creativity and multi dimension references, providing the foundation for a ground breaking, brand new aesthetic.

Inspired by the 80s punk-rock music of icon Siouxsie Sioux and the urban futurism of Blade Runner, paired with references and symbols of the African Mursi tribe, KTZ delivered a womenswear collection that knows its past, anticipates the future but is at the same time firmly grounded in the present.’

 

To read the full article and more by me, visit IDOL magazine. 

LFW ss16: Bora Aksu For IDOL Magazine

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Among my catwalk reports for Idol magazine during LFW ss16 was the one regarding Bora Aksu’s romantic collection.

 

‘Floral for spring should never be underrated when it comes to seasonal trends. Foydor Golan – who showcased his ss16 collection during the first day of LFW – have collaborated with Transformers, taking inspiration by the retro futuristic aesthetic of the robots’ original hand drawn illustrations they were given limited access to.’

 

To read the full article, visit IDOL Magazine.