The Prince Of Mount Street

Here’s the article I wrote for Idol Magazine after attending the launch of Christopher Kane’s first flagship store in March 2015.

Every King needs a castle. But if most of UK Fashion royalty had already established their realm’s general quarter in the capital, up until not so long ago there was a promising Prince still in search of the perfect spot, which he finally found in Mount Street.

Chirstopher Kane is in good company, choosing the heart of Mayfair as the location of his very first flagship store.
The innovative approach of the Maison toward luxury is embodied by the main features of the boutique, realised by Kane himself with the help of minimalist British designer John Pawson. The creative duo’s aim was to build nothing but an emotional dimension: a magical space detached by the outside world and the frenzy of the city, where the focus falls on the clothes but also on the people connected to them.

Looked at from the outside, the Edwardian facade might elude the modern interiors where white dominates, interweaved with metal and glass, but this is just one of the many contrasts of the store. Experimental is fused with classic, reflections coexist with transparencies, toughness is balanced with softness in these 380sqm divided in small, comfortable rooms whose privacy blends the cold cleanness of the spaces to create a feeling of deep comfort.

Light plays a key role in enhancing the setting and the gorgeous design in it contained. But if natural light is given a dominant role through the tall windows, deprived of any extraneous detail, the darkness of the night is discouraged with the celebration of artificial lightning.
A Totem raises from the basement floor up toward the ceiling. It’s glass cylinders illuminated, it creates a ray of light that cuts the space and seems to fluctuate in it. At its base, a carousel where Kane’s creations hang quietly, to remind us about the first pourpose of this space: celebrate the designer’s realm and his incredible talent.

And just as every King needs a castle, every castle needs a staircase.
Kane and Pawson didn’t miss out on this key element, reinterpreting the entire concept of staircase: a think line of steel runs trough the whole ground floor, diving into the staircase and becoming its handrail to then disappear in the lower ground.
A steel tread that seems like the plot of a fairytale, a beautiful story which began last night when these rooms were brought to life during the store’s launch event.

Champagne flutes everywhere, the spaces animated with the conversation of some of the best fashion commentators, Kane’s castle was fully appreciated and his membership to the world of fashion royalty finalised.
Welcome to a whole new era, Christopher Kane, welcome to Mount Street.

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To read the full article and view more images visit Idol Magazine Online here.

Sharp Edges

In March 2015 I contributed to the styling of a Futuristic Fashion Editoral for the printed edition of Vernez Magazine, to be launched at the end of Spring.

The editorial was published on Dash Online. See the full story HERE.

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Photography by Eeva Rinne

Styling by Carlotta Buosi and Nada Abdul Ghaffar

Assistant Stylist Dana El Ghazal

Makeup by Josie Chan

Model Klara @FM London